Privacy Policy

1. Who We Are

Alpha Uncovered Limited is a data-driven investment research firm registered in England and Wales. Our website is located at www.alpha-uncovered.com.

For the purposes of UK GDPR and the Data Protection Act 2018, Alpha Uncovered Limited is the data controller. You can contact us at info@alpha-uncovered.com.

2. What Data We Collect

We collect personal data in the following circumstances:

• Contact form — when you submit an enquiry, we collect your name, email address, and the content of your message.
• Analytics — if you consent to cookies, we collect anonymised data about how you use our website via Google Analytics (pages visited, time on site, approximate location, device type). This data does not identify you personally.

3. How We Use Your Data

• To respond to your enquiry and communicate with you about our services.
• To understand how visitors use our website and improve our content (analytics, with consent only).
• To comply with our legal obligations.

4. Legal Basis for Processing

• Contact form data — legitimate interests (responding to your enquiry) and, where applicable, pre-contractual steps.
• Analytics cookies — your consent, which you can withdraw at any time.

5. Who We Share Your Data With

We do not sell your personal data. We share data only with:

• Formspree — our contact form processor, which receives your form submissions. See their privacy policy at formspree.io.
• Google Analytics — anonymised usage data, only if you have consented to analytics cookies. See Google's privacy policy at policies.google.com.

Both services may process data outside the UK. Where this occurs, appropriate safeguards (such as Standard Contractual Clauses) are in place.

6. How Long We Keep Your Data

• Contact form submissions — retained for up to 2 years, or until the purpose for which they were collected has been fulfilled.
• Analytics data — retained by Google Analytics for 14 months by default.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Request erasure of your data.
• Object to or restrict our processing.
• Withdraw consent at any time (for analytics cookies).
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at info@alpha-uncovered.com.

8. Cookies

We use cookies for analytics purposes only, subject to your consent. For full details, please see our Cookie Policy.

9. Changes to This Policy

We may update this policy from time to time. The date at the top of this page indicates when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related queries, please contact us at info@alpha-uncovered.com.